The campaign “Seja você instrumento da mudança. Conheça ALESE e faça sua voz ser ouvida.” (“Be the instrument for change. Meet ALESE and make your voice be heard.”), has the top goal of inviting the population to meet the Legislative Assembly of the State of Sergipe. Using a provocative and questioning language about the real engagement of the population when the topic is change. On the campaign it is also possible to notice the usage of daily situations and real people to show that ALESE works to fend for the interests of the population.