Everything comes from an idea. And it was driven by the desire to gather, in one place, all sectors and professionals of advertising communication that, in 1995, Conceito Comunicação Integrada happened. Here, planning, customer service, design, media and production evolve and go hand in hand, aligned with the communicational need of customers to deliver solutions that go beyond advertising, whether it’s events or marketing strategies. Following the dynamic market, we built strategies to connect people and brands in order to strengthen the image of products and companies. Therefore, the agency's results are here to show that, even with so many changes and innovations, it was worth believing in that initial idea. The recognition of customers and the market is proof that, with a concept, it’s worth it.