Strategy:

To reach the proposed goals, we created a promotional campaign, which would last for, approximately, three months. The client would use their Banese Card and be automatically applied for the prizes, when they reach a specific card price. It should be reminded that the more the client uses the card, higher are the chances of competing for the prizes, because more lucky numbers would be given, that’s the accumulative dimension of the promotion. The promotion’s dynamic should be clearly explained in all pieces, making it easy for comprehension by all.

Conclusion:

This promotional activity was advertised, mainly through mass media, reaching the inner city as well. It had a wide impact and acception from the public, showing the strength of Banese’s brand in Sergipe. It was considered one of the most expressive promotional campaigns on that period of time, producing more than 126k lucky numbers on the first seventeen days of the broadcast. It reached the wanted goals with the help of the use of Banese Card and the positive reception of the new clients.