Aracaju - SE
Rua Dr. Celso Oliva,
141 Treze de Julho
49020-090
© 2017 Conceito Comunicação Integrada
© 2017 Conceito Comunicação Integrada
Aracaju - SE
Rua Dr. Celso Oliva,
141 Treze de Julho
49020-090
UNICRED
Projeto
Memoráveis
Challenge
Even being a nationally recognized institution, the public from Sergipe still hesitates to cooperate, for the exact reason that there’s not much knowledge and respect for the system (credit cooperativism), proximity and/or trust for the brand.
There was a need to fortify the brand in the state and narrow the relationships with the people from Sergipe, awakening a greater security with regards to the system adopted by the institution.
Solution
To improve the relationship with the local public, respecting their customs, their culture and history, we created the Projeto Memoráveis (The Project “Memorable”). A permanent project of appreciation for the personalities in the state of Sergipe. Each month, a historical name is celebrated and so the people get to know a bit more about their numerous contributions for the development of the state, in all sectors. The various actions, like the project that pays tribute to the local personalities which value the brand and bring the public even closer, which, then, starts to associate it to the state, their place, their daily life, creating a sense of identity, affinity, belonging and trust.
Results
The appreciating attitudes for the culture on Projeto Memoráveis has reached a good amount of visibility in Sergipe, amplifying the number of significantly cooperated places. The project is still very welcomed by the public in Sergipe, on the most diverse sectors and already has a national impact, institution leaders from other states study the possibility for creating something similar.
Aracaju - SE
Rua Dr. Celso Oliva,
141 Treze de Julho
49020-090