Based on the company’s knowledge and purpose, we created a slogan that translates their performance: “Energy Efficiency”. This efficiency directly implies in the economy, which is Tesseract Brasil’s main appeal - saving up to 98% of the consumer’s power bill.

Considering this information, we developed a strategy for Tesseract Brasil, about monthly campaigns, supported, mainly, in programmatic media: Google Ads and social media.

Based on this direction and the concept of “Economize com o Sol” (“Spare money with the Sun”), we have reached the target audience of 18 to 64 year olds, emphasizing the group of 18 to 54 year olds.