We were chosen by the Government of Sergipe to create a campaign in celebration of Aracaju’s anniversary. For that case, we brought up the slogan “Celebrando o presente, construindo o futuro” (Celebrating the present, building the future), which had the intent of praising the 163 years of the capital of Sergipe, highlighting the new works throughout the city, preparing it for the future. Works that contemplate many sectors of the State, like Health, Urban Transport, Education, Basic Sanitation, Habitation, Economy, Tourism and Culture.

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The campaign was divided in two rounds: the first was associated with the anniversary and the other one was associated with the moment after the anniversary, building continuity and emphasis on the work.

 

More than 20 works were highlighted on the campaign, organized by themes, advertised for 4 days, from the following works: 1 anniversary film, with a 60” jingle. 4 spots of 30”, a complete list of banners and posts for the internet and social media, other than 1 ad of half a page on the newspaper. After the anniversary, on the second round, the theme addressed on the campaign were sectioned in more than 3 films of 30 seconds, 3 spots of 30 seconds, banners and posts for the internet and social media.

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www.agencia.se.gov.br/noticias/especial-aracaju/especial-aracaju-governo-comemora-os-163-anos-da-capital